The quality of your brand photographs can make or break your marketing materials. Photos are the first thing potential clients notice when visiting your website, and can create an instant connection. Creating a unique personal brand and identity for your business involves a lot of thought, time and ingenuity. Every detail counts, and it’s crucial to put your best face forward – both figuratively and literally. Here are the top 3 reasons why you should consider investing in custom brand photography.

 

1. It Helps to Build Trust

Thoughtful, professional brand photos will help build trust and form a connection with prospective clients right away. People aren’t just interested in what you’re selling; they’re interested in why. Custom photography allows you to showcase your employees, work environment, services, products, and relationships. Not only does this allow for credibility, authenticity, and transparency, but it also humanizes your brand.

 

2. It Sets you Apart from Competition

Custom images will differentiate your brand and make you stand out from your competitors! Just as you budget for your logo, marketing strategies and website, it’s important to set aside a budget for custom stock photography. Keep in mind you can write off this expense.

 

3. Custom Stock Photography is Reusable

You’ll find that an investment into a photoshoot is well worth the time and money when you can use the images for just about anything. Custom brand photos can be used for your website, social media, your blog, email newsletters, press releases, sales and landing pages, brochures, and so much more. If you plan your content in advance, or are planning on launching a new product or service in the future, make sure to have those ideas captured at your shoot.  Working those photos into your session will help you get the best ROI.