Marianne reached out to me requesting my personal branding services for her health coaching business. If you are not familiar with personal branding, Personal Brand Photography provides imagery for entrepreneurs to uplevel their brand, tell their story and connect with their audience on a personal level to grow their business. The photos can be used in a variety of ways throughout websites, social media, print materials, and other marketing efforts.
Personal brand photography is more than just capturing lifestyle headshots. I work with clients to create personalized “stories” and scenes that really accentuate who they are, and what their business stands for. I also help my clients coordinate props, find the best location for their brand, and hire out a hair & makeup professional (if requested).
Marianne decided to go with my “Start Up Session” to give her brand just a bit of a face lift. My start up session includes a consultation + brand strategy review, and a 1.5 hour session at 1 location. We ended up shooting her session at the gorgeous Studio Collective in Sun Prairie, WI (one of my favorite spaces for indoor lifestyle sessions) and Marianne had her hair and makeup done by Brittany Jo Beauty.
When discussing how she wanted to be portrayed in the photographs, the most important thing to Marianne was to be captured as approachable, and as a true collaborator for her clients – not a boss. After contemplating that, I decided to create scenes that clients may connect with personally. For instance, Marianne’s dog and music are both important in her life, so we took a few photos of her with her clarinet and some of her walking her dog. These various scenes chosen for Marianne display a broad picture of who she is – not just a health coach focused on improving wellness by drinking copious green drinks, but someone who truly believes in holistic living.
I loved working with Marianne! You can learn more about her here.
Are you a business owner looking to improve your brand presence? Learn more about my Personal Brand Photography Services.